Customer Insights


Developing a profound understanding of your actual and potential customers to build lasting relationships.

In today’s fast-paced and highly competitive environment, innovation is driving new customer demand. Developing a better understanding of your customers is vital to increasing performance and impact. B|G combines deep industry knowledge, broad functional capabilities, and technical know-how to help our clients capture key insights into customer needs and preferences. These insights are translated into concrete business recommendations that shape strategies and drive effective execution.

Common Challenges

Deep customer insights identify ways to attract new customers and cement relationships with those whom you have already.

Current Customers

Identify key demographics, behaviors, and attitudes of core customers.

Target Market

Find the most attractive customer set for your organization.

Customer Preferences

Confirm customer wants, needs, expectations, frustrations, and dissatisfaction.

Products & Services

Determine which new offerings will better meet customer needs.


Uncover emerging competitors you’re your customers’ perceptions of these competitors.

Positioning & Communication

Clarifying the value delivered to key customers.

Our Capabilities

B|G approaches customer insights work as a process, allowing us to deliver recommendations rooted in true human insights and quantifiable rigor.

First, we define the problems to address, confirm research questions, and develop initial hypotheses. This allows us to understand the desired outcome of the engagement. We then employ a range of qualitative and quantitative marketing research approaches, tools, and techniques to better understand customer needs and expectations, customer behavior along the purchase decision journey, and drivers of customer loyalty. These insights allow us to profile your customers’ needs and define new customer segments. With our detailed and highly actionable deliverables, client can create winning customer experiences and realize the full revenue potential of their products, services, and relationships.

Real Results

Clients have used our customer insights to:

  • Inform strategy development.
  • Understand market segments.
  • Innovate on unmet needs along the customer journey.
  • Optimize customer touchpoints.
  • Develop and refine products, services, or pricing.
  • Develop marketing campaigns, collateral, and messages that are better designed to target and convert target customer segments.
Contact us to better understand your customers.

Client Testimonials

Big kudos for Baton Global in helping us with our playbooks, what a great organization!