Put your customers at the center of all your planning and execution!
In today’s fast-paced and highly competitive environment, innovation is driving new customer demand.
Developing an intimate understanding of your core customers is vital to increasing performance and impact. Bâton combines deep industry knowledge, broad functional capabilities, and technical know-how to help our clients capture key insights into customer needs and preferences. These insights are translated into concrete business recommendations that shape strategies and drive effective execution.
It can be difficult for organization to develop customer insights strategies. Challenges in this area are driven by:
Existing customer data does not reveal important insights about customers like their motivations, desires, needs, behaviors, attitudes and mindsets.
Unsure of the appropriate approach and process for collecting data that are required to answer your specific research question.
Unsure how to interpret customer data and incorporate insights into marketing strategies and activities.
Our approach develops deep customer insight to identify ways to attract new customers and cement existing relationships.
Identify key demographics, behaviors, and attitudes of core customers to move from simple historical understanding to predictive analytics.
Find the most attractive customer set for your organization’s customers.
Confirm customer wants, needs, expectations, frustrations, and dissatisfaction.
Determine which new offerings will better meet customer needs, then clarify and communicate the delivered value.
Uncover emerging competitors, your customers’ perceptions of these competitors, and coming future disruption.
B|G approaches customer insights work as a process, allowing us to deliver recommendations rooted in true human insights and quantifiable rigor. Clients have used our customer insights to:
An investment and asset-management company in Asia needed to understand their existing customers in order to identify high-growth segments. Our Bâton Research team leveraged internal and external data to triangulate those specific targets for future investment.
Several professional association leaders have engaged Bâton Research to survey existing and potential members about their educational needs and desired outcomes of membership. Results were used to create new programming, revamp communication campaigns, and reach out to lapsed members.
Development of customer journey maps for publicly held bank resulting in comprehensive digital customer experience transformation creating shared vision, alignment, and accelerated execution.
Big kudos for Baton Global in helping us with our playbooks, what a great organization!
We really appreciated the level of detail and accountability the team demonstrated on the project.
Their enthusiasm is genuine and positive. Our industry is a little odd and they didn’t shy away from it. We wanted perspective and that’s what they provided us.
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