A leading insurance company offering end-of-life products and services.
Witnessing disruption in industries similar to its own, the client wanted to gain a better understanding of the potential for disruption in the funeral industry over the next 5-10 years.
B|G engaged in primary and secondary research to gain a thoroughunderstanding of leading market trends that willdrive change and innovation within the funeral industry. Implications of thesetrends were analyzed in the context of the client, and recommendations wereoffered as to how the client could influence and/or respond effectively toindustry disruption.
B|G’s market analysis helped the client understand upcoming challenges and opportunities in the funeral industry. Recommendations based on these trends enabled the company – and their clients – to develop proactive strategies to avert disruption.
The scope of this project includes four main areas of activity:
B|G reviewed relevant internal strategic documentation and conducted interviews with key internal and external stakeholders:
Secondary research established a thorough understanding of markets, competitors, products, and services:
Industry-specific knowledge through interviews and market analysis was then integrated with accepted disruption models to predict future trends and outcomes. These multiple scenarios helped the client envision the potential consequences of disruption in its industry:
B|G’s actionable insights allowed the client to develop strategies to prepare for future industry disruption: