Having a clear, unambiguous strategy for an organization provides a sense of common direction and outlines measurable goals. While vision and strategy are important, execution is key. It’s all too easy to write a lengthy strategy document, file it away, and forget about it. Thus, it’s crucial, that once you have a strategy, you communicate that plan throughout your organization to affect change. One tool that allows you to easily do just that is a Strategy on a Page, or SoaP also known as a one page strategy or a strategy on one page.
A strategy on a page is a one-page summary that visually displays the organization’s strategy. A strategy on a page is also known as a one page strategy or strategy on one page. Effective SoaPs are often the preferred tool for communicating a strategy throughout the organization and to stakeholders. The idea is to condense all the salient concepts of the strategy down to its simplest form so the strategy can be conveyed simply and succinctly. This simplest form promotes laser-sharp focus on the organization’s plan, priorities, and direction.
The structure of the Strategy on a Page is designed to give your audience a quick overview of your organization’s core purpose, where you’re going, and how you intend to get there. Some SoaPs have a graphical theme which convey the subject matter and the “why” of the organization.
SoaP plans vary greatly from one another but may include these core elements:
Take a look at the examples below to see how these elements can be integrated into your one-page plan.
As these examples show, SoaPs can be more or less detailed; however, the breadth of your effort should focus on making sure you can get the long-term goals and core activities onto the page. This takes some serious thought and effort! It can be easy to write a 100-page business plan, but to synthesize the complex down to a few clear elements takes time and reflection.
Below are a few tips to help narrow down your strategy to one page.
For further help with this process, download Bâton’s collection of SoaP examples to see other organizations’ one-page strategy to help inspire one that is right for your organization and stakeholders.
Focus and simplicity are crucial for communication and successful execution. You may have an excellent strategy but if people don’t remember it and act in alignment with it, that strategy becomes ineffective. A SoaP resolves that issue by keeping strategy front and center. Take advantage of this one-page visual by posting it in conspicuous places around the office. Use it in documents, presentations, meetings and post it on your website. By making strategy a part of everyday life, the arbiter for daily decisions and interactions will remain grounded in your organization’s long-term goals.
Baton Global has compiled some of our favorite SoaP examples that we hope is inspiring in the development of your organization's SoaP.
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