A leadership brand is a strategic tool that offers direction and motivation to leaders who aim to be more focused in their goals. It provides an understanding of who you are, what you want, and what aspirations you hope to achieve.
You already have a leadership brand, whether you know it or not. But,
Taking the time to write down your leadership brand can reinforce priorities, create space for feedback, and allow for personal reflection.
In order to build a strong leadership brand, there are three critical ingredients:
Reflect on yourself and your goals as a leader.
Example: I aspire to be a positive, relentless leader that grows my organization from local to statewide.
Create your leadership brand by writing it down.
Example: My top attributes are positive, inspired, driven, risk-taker, and prepared. My leadership brand is “I want to be known for being a caring, risk-taking steward so that I can deliver responsible results for my organization.”
Make your brand identity real.
Example: After reflection, I see that my LinkedIn does not accurately reflect the caring environment we create at my organization. I need to better display our organizational culture in order to recruit matching talent.
Establishing a strong leadership brand requires thoughtful focus, self-awareness, and discipline. Having a clear and authentic brand will highlight the most important aspects of your character and accentuate your unique strengths. It will build confidence among internal and external stakeholders in your abilities, strengthen your commitment to defining yourself as a leader, and enhance your organization’s reputation. By thoughtfully managing and continuously shaping your leadership brand, you will be able to maximize your effectiveness as a leader while differentiating yourself from peers.