Melissa Merrifield is a strategic marketing leader with over 25 years of experience delivering measurable results across healthcare, nonprofit, media, and professional services. As the founder of Caffeinated Conversations and a sought-after Fractional CMO, Melissa specializes in building brands, accelerating growth, and creating marketing systems that drive revenue and relationships.
She has successfully led multi-million-dollar campaigns, rebranding efforts, and organizational transformations—reducing marketing expenses by up to $500,000 while increasing engagement, visibility, and donor pipelines. Her expertise lies in translating complex goals into integrated marketing strategies that align internal teams, energize communities, and generate ROI.
Melissa is known for her creative edge, data-driven decision making, and ability to lead high-performing teams. Her career spans leadership roles at Broadlawns Medical Center, DMOS, Golden Rule, and media organizations like KCCI.
Passionate about connection and community, Melissa has served on numerous boards and committees—from the American Heart Association to Dress for Success, Ronald McDonald House. She believes in marketing with purpose—and partnerships that create lasting impact.
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