Melissa Merrifield

Melissa Merrifield is a results-driven Fractional Chief Marketing Officer (CMO), growth strategist, and brand transformation leader with more than 25 years of experience helping organizations accelerate revenue, strengthen brands, and build scalable marketing systems that drive measurable growth.

As the founder of Caffeinated Conversations and a sought-after Fractional CMO, Melissa partners with healthcare organizations, nonprofits, financial institutions, professional service firms, and growth-stage businesses to solve complex marketing challenges through strategic leadership and execution.

Her expertise spans brand strategy, revenue growth, demand generation, digital transformation, customer acquisition, fundraising campaigns, strategic partnerships, and executive communications. She has led multi-million-dollar marketing campaigns, organizational rebrands, and high-growth initiatives that have increased revenue, expanded market visibility, and strengthened customer loyalty.

Melissa has a proven track record of delivering measurable business outcomes, including reducing marketing expenses by more than $500,000, increasing donor engagement pipelines, driving double-digit revenue growth, and helping organizations modernize outdated marketing systems to create scalable long-term success.

Her leadership experience includes driving transformative growth initiatives for organizations such as Broadlawns Medical Center, DMOS Orthopaedic Centers, Golden Rule Plumbing Heating Cooling & Electrical, andKCCI, where she built high-performing teams, launched integrated marketing strategies, and delivered measurable ROI.

Known for blending creative vision with data-driven execution, Melissa helps organizations align leadership teams, strengthen market positioning, and create growth strategies that produce real business impact, not vanity metrics.

Beyond her executive leadership work, Melissa is deeplycommitted to community impact and has served with organizations such asAmerican Heart Association, Dress for Success, and Ronald McDonald HouseCharities.

At Bâton Global, Melissa serves as an Embedded Executive helping organizations unlock growth through strategic marketing leadership, brand transformation, revenue acceleration, and purpose-driven partnerships.