A family-owned lumber supplier in the Midwest was at a crossroads. The company found itself ready for a strategic shift but was unsure of how to proceed. They simultaneously faced the challenge of establishing a succession plan for the next generation of leadership.
This lumber company specializes in providing a wide range of high-quality wood products and building materials. Known for its extensive inventory and expertise in the industry, it caters to builders large and small.
The family-owned lumber supplier was challenged with the complexity of charting a new strategic course with the lack of a well-defined succession plan. These challenges had the potential to impact the company's long-term viability and growth.
The company's decision to collaborate with Bâton Global (B|G) proved instrumental in their journey. The comprehensive approach, spanning insight, innovation, and integration, led to a clarified strategic direction and an effective succession plan. This transformation equipped the family business for a brighter and more secure future.
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