A Midwest agricultural advocacy organization.
The organization’s previous strategic planning efforts resulted in plans that were complex, inexecutable, and didn’t fully capture the vision shared by all key stakeholders. New leadership had a great vision for the organization and looked for outside support to develop an operational approach to reach future goals.
Baton Global (B|G) partnered with the management team, board of directors, and other key stakeholders to develop a framework to prioritize initiatives, measure success, and layout a roadmap to promote increased innovation and create international partnerships.
The roadmap allowed the organization to execute effectively upon the shared vision of key stakeholders which has led to the growth of the organization and immediate impact in the local agriculture industry.
The scope of this project includes four main areas of activity:
B|G reviewed past strategies and worked with key stakeholders to identify how the organization could promote industry innovation in the future.
The management team and board members established a shared vision and understood the impact they wanted to deliver in the agriculture industry. B|G helped establish a framework and road to reach this vision.
Once developed, the management team began executing initiatives in the roadmap and communicating the strategy to key stakeholders.
The framework and roadmap solidified the shared vision of the stakeholders and allowed the organization to drive innovation within the agriculture industry.