Case Study

Roadmap to Greater Industry Innovation and Advocacy


A Midwest agricultural advocacy organization faced challenges in previous strategic planning, resulting in complex and impractical plans that didn't align with the vision of key stakeholders. Seeking a practical operational approach for future goals, new leadership sought external support.

The Story

Previous strategic planning efforts yielded plans too complex to execute, failing to capture the vision of key stakeholders. New leadership envisioned a brighter future and sought external support for a practical operational approach to meet forthcoming goals.

The Challenge

Bâton Global (B|G) partnered with the organization's leadership, board, and stakeholders to develop a prioritization framework, success measurement, and a roadmap for increased innovation and international partnerships.

The Choice

An implemented roadmap enabled effective execution of the shared vision, resulting in organizational growth and an immediate positive impact on the local agriculture industry.

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