Marketing agency serving clients across North America
Leaders of a nationally acclaimed marketing agency weren’t clear on the goals they needed to achieve in order to take the agency to the next level. Facing evolving workforce needs, leaders were seeking to more effectively engage their people and deliver an actionable plan to reach an envisioned North Star.
As the client returned to the office, Bâton Global led leadership in developing quantum leap goals which address key financial, culture, and operations needs across the organization. In partnership with Reworc, advanced workplace analytics were delivered to the client which guided leaders to develop goals through ideation to activation sessions. Bâton supported leaders as they communicated the goals to their teams, executed key projects, and met workforce needs.
Leaders had greater confidence in how they could manage distributed work and create an environment to become a leading marketing agency in North America. The goals established by leaders were well embraced by teams and projects were quickly executed. The process also resulted in greater collaboration among senior leadership and the establishment of more regularly occurring meetings amongst distributed teams.
The scope of this project includes four main areas of activity:
B|G utilized various research methods to better understand the needs and aspirations of the organization which included the most powerful workforce engagement tool:
B|G utilized findings from Insight to deliver a series of ideation to activation sessions which resulted in leaders developing quantum leap goals:
B|G supported the organization as goals were communicated to stakeholders and teams began executing projects on the goal roadmaps.
The goal-setting process kickstarted much needed transformation within the organization and enhanced the leadership team’s work dynamic:
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