A regional chamber of commerce was challenged by its board of business leaders to shift from broad strategic planning to visible execution.
The Chamber had long served as a convener and advocate, butstakeholders felt progress on major priorities was too slow. Leaders wanted a shared vision for the next 10–15 years and a clear plan for how the organization could act as the region’s catalyst for growth.
Despite ambitious goals, the Chamber lacked clarity on which initiatives it should lead, which it should support, and how to sustainably fund its work. Operating at less than half the budget of peer organizations, the Chamber risked spreading itself too thin while falling behind on execution.
The board partnered with Bâton Global to bring discipline and focus. Through interviews, assessments, and strategy workshops, B|G developed a shared regional vision built around economic development, quality of place, and talent. Using its OFAA framework (Own, Facilitate, Advocate, Avoid), B|G clarified the Chamber’s role, refined its organizational model, and mapped key partnerships. The team then built a compelling case for sustainable funding to align resources with strategic priorities. Strategy and performance metrics were embedded in strategic planning software to track progress. With these foundations in place, the Chamber is moving forward with clarity, focus, and a path toward long-term prosperity.
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