Case Study

Planning for Business Success After COVID-19

Company

Bâton Global’s (B|G) client was one of the five largest regional chambers of commerce in the United States. The organization is a key incubator of close community partnerships, including both public offices and private organizations, that amplify the state’s economic potential, attract external investment, and enhance the attractiveness of the state’s capital city region.

Challenge

In light of the severe economic disruption due to COVID-19, the client wanted to deliver both holistic advice for organizations of various sizes as well as guidelines tailored to specific industries. The idea was to create best- in-class playbooks that would provide business owners digestible advice they could use to make informed decisions taking into consideration their own specific circumstances.

The client came to B|G for assistance gathering and evaluating the required data and information, engaging local advisory boards, and creating the public website that would help owners navigate uncertainty and alleviate the regional economic downturn

Intervention

The urgency of the response requires B|G to move fast to assist the client. B|G started the project by gathering data through benchmarking exercise and engage with various stakeholders through surveys and stakeholder interviews. Moreover, to ensure that we capture the broad and depth of the data, B|G also ran focus groups sessions with 75 local leaders to identify key factors for a successful reopening.

Next, B|G worked closely with the client, supporting them to come out with clear guidance of the economic recovery strategy and disseminate the information through a public website. Last but not least, to ensure buy-ins and avoid miscommunication during the crisis, B|G supported clients to engage with the client’s stakeholders such as corporate leaders, healthcare experts, and state and local governments to mention a few.

Results

B|G supported the client to smoothly execute the project and build the following impacts:

  • Creation of a robust digital content to guide businesses in navigating economic recovery
  • Quick delivery and distribution to guide local business during the crisis
  • The deliverables secured stakeholder confidence in the client as a formidable industry ally and a leading driver of regional economic growth.
  • The playbooks were endorsed by business leaders, government officials, and healthcare representatives as the leading resource for the region’s businesses.

Learn More

The scope of this project includes four main areas of activity:

Insight

As a first step, B|G researched and benchmarked international best practices for post-COVID-19 re- opening and business continuity. This included looking at the materials already available from dozen of peer cities in the USA and abroad. The analysis of these materials yielded both points of commonality as well as differences based on the assumptions others had used doing future scenario analysis. The research team also gathered all the guidance on restarting the economy that had been published by government authorities, public health departments, industry associations, etc.

To complement the research effort, B|G also assisted with the collection of community feedback through online surveys and specialized focus group meetings with targeted stakeholders. A survey to the general community was also distributed.

Innovation

Based on the results of the insight phase, the client decided that B|G would assist in the creation of a new public website. Besides, B|G continues its involvement in ongoing content updates and website upgrades as the COVID-19 situation unfolds.

  • Risk Assessment Framework: B|G developed a risk assessment tool for local leaders and managers that guided them to consider key public health factors such as the frequency of interpersonal situations, how long service transactions required people to be in proximity, and how many different people interact at any given time.
  • General Functional Guidance: B|G produced general guidance to guide professionals in various business functions e.g., finance, human resources, marketing with guidance, and key questions for consideration.
  • Industry Playbooks: B|G spearheaded the creation of nearly 20 playbooks that addressed the safety and business concerns for specific industries. In addition to best practices, the reports highlighted community partnerships that were creating innovative solutions and positive impacts in the community during the pandemic. Each playbook also provided important general and industry references for updated information.
  • Community Forum: To provide ongoing support the community, B|G also supported the creation of a public forum in which community members can submit issues for expert advice. This forum serves as a repository of frequently asked questions for regional leaders.

Integration

Leveraging the data that B|G collected in the initial phase, B|G discovered that a great communication plan to distribute the content is critical to the success of the project. Working with the client’s communication and design team, B|G consultants proposed an interactive and dynamic approach to digital guidance delivery. All the content created was released to the public in a new microsite on the client’s main website.

B|G also advocated for consistent and recurring stakeholder engagement to ensure the client’s understanding of ongoing business needs as well as reinforcing existing trust and support networks in the region. This allow our client to fulfill its mission as a strong regional chamber of commerce.

Impact

Following the engagement, the client successfully to realize the immediate impacts to their stakeholders, receiving various praises from the communities that it serves:

  • Interactive Business Playbook: The engagement culminated in the creation of a robust digital content with consistent recommendations and key questions to guide businesses in navigating economic recovery.
  • Quick delivery and Distribution: B|G delivered and distributed guidance in a fast and timely manner, with end-to- end production taking about three weeks in total. Early public-private stakeholder engagement also expedited providing guidance to organizations in the region.
  • Immediate Impact and Recognition: Leaders immediately leveraged the project deliverables as the state eased public restrictions. The recommended strategies, trend analysis, and broad compilation of resources secured stakeholder confidence in the client as a formidable industry ally and a leading driver of regional economic growth.
  • An Industry-leading Engagement: The playbooks were endorsed by business leaders, government officials, and healthcare representatives as the leading resource for the region’s businesses. The engagement also received praise from business compacts in California, South Carolina, Utah, and Washington.