âton Global (B|G) partnered with a major regional chamber of commerce facing economic upheaval due to COVID-19. The goal was to devise industry-specific playbooks and holistic advice for businesses of varying sizes to navigate the crisis effectively.
This economic and community development organization is dedicated to driving economic growth and opportunity in its region. It brings together businesses and community partners to foster a vibrant economic environment where commerce, investment, and quality of life flourish.
Amidst the pandemic, the client sought B|G's assistance to offer targeted guidelines for diverse industries and businesses. This goal necessitated prompt research, stakeholder engagement, and the creation of a public website to provide essential insights and strategies during the economic downturn.
B|G conducted comprehensive research, benchmarked international practices, and gathered community feedback. This approach led to the development of industry playbooks, risk assessment tools, and general functional guidance. Leveraging digital approaches, the team facilitated quick content delivery, establishing the client as a trusted resource for businesses and earning recognition from various stakeholders. The collaboration ultimately enabled swift responses to economic challenges, positioning the client as a key driver of regional growth amid adversity.
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