Case Study

Measuring the Impact of the Arts


A Midwest community organization committed to strengthening the region through arts, culture, and heritage.

The Story

The Challenge

The client wanted to showcase how the local arts, culture, and heritage sector was playing a role in improving the quality of life and economic development of the region; however, it lacked data and metrics to highlight the sector’s community impact.

The Choice

The response

B|G helped the client develop metrics, based on sustainable sources of data, that would measure progress in four critical cultural priority areas important for regional advancement.

The Results

The client was able to operationalize its cultural priorities with data and metrics, enabling the organization to articulate the link between arts, culture, and heritage and advancing regional priorities.

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