A Midwest community organization committed to strengthening the region through arts, culture, and heritage.
The client wanted to showcase how the local arts, culture, and heritage sector was playing a role in improving the quality of life and economic development of the region; however, it lacked data and metrics to highlight the sector’s community impact.
B|G helped the client develop metrics, based on sustainable sources of data, that would measure progress in four critical cultural priority areas important for regional advancement.
The client was able to operationalize its cultural priorities with data and metrics, enabling the organization to articulate the link between arts, culture, and heritage and advancing regional priorities.
The scope of this project includes four main areas of activity:
During this phase, B|G sought to gain a deeper understanding of the organization’s internal and external environment.
A clear understanding of four previously identified cultural priority areas was established and preliminary measures & targets were developed for each of these four areas.
Recommendations were made for implementing the newly identified metrics and using them to drive improvements.
Established metrics has helped the client explore and communicate the ways in which the arts, culture, and heritage sector has enhanced quality of life and economic development in their surrounding region.
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