Case Study

Increasing Revenue and Customer Value for a Non-Core Business Unit


Iowa-based agriculture and sustainability non-profit.

The Story

The Challenge

The client had developed a revenue-generating environmental testing division to meet significant demand from customers, but the division was a drag on the organization's financial resources. Management sought to turn the division into a self-sustaining practice or profit center.

The Choice

The response

Bâton Global (B|G) conducted a business canvas-based analysis of potential pathways for increased customer value, accompanied by financial modelling of break-even and profitability scenarios.

The Results

The leaders established a clear pathway to a profitable and self-sustaining division which includes additional revenue streams they could pursue, cost savings that could be made among their current process, and how they could better leverage resources of other units of their business.

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