A member-based organization focusing on uniting leaders and developing talent in the technology space.
The client wanted to increase membership value for its Chief Information Security Officer (CISO) members through the administration of a survey. Survey results would serve as a useful benchmark for CISO members, provide discussion material for an upcoming CISO roundtable, generate future focus topics for the CISO members, and support the organization in their public policy advocacy on behalf of its members.
Bâton Global (B|G) was tasked with developing and finalizing the survey questions, administering the survey, and analyzing the survey results.
Members of the organization were delivered insights that would empower their decision making in current roles. It also allowed the organization to identify additional programming of interest to members.
The scope of this project includes four main areas of activity:
B|G assisted the client with the finalization of survey questions by gathering input from its subject matter experts to enhance the survey design.
B|G managed and executed the survey process using an online survey platform.
B|G analyzed survey results and presented findings to the client.
Survey findings and insights enabled our client to better engage its members and position themselves as thought leaders in the community.