Increasing Membership Value Through Customized Research

B|G assisted the client with the finalization of survey questions by gathering input from its subject matter experts to enhance the survey design.

• Initial questions developed by the client were reviewed and revised to provide clarity.
• Furthermore, B|G was able to improve survey flow and ensure that the client’s goals were being captured.

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B|G managed and executed the survey process using an online survey platform.

• CISO members were invited to participate in the online survey via email.
• The survey was open for six weeks with participants receiving biweekly survey reminders.
• Survey response rates were monitored, and the client received weekly updates.

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B|G analyzed survey results and presented findings to the client.

• Raw survey data was cleaned to create a visual display of each survey question response.
• Results were interpreted in conjunction with other data sources and key takeaways were provided in a summary presentation.

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Survey findings and insights enabled our client to better engage its members and position themselves as thought leaders in the community.

• Survey results presented at a roundtable provided members with insight into information security trends across companies.
• The client learned how they can better engage with the state legislature to support business needs.  
• The client was able to plan additional education and discussion opportunities that would better support the needs of its members.
• Member interests were identified to create future discussion and educational pieces.

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