Case Study

Increasing Membership Value Through Customized Research

Company

A member-based organization focusing on uniting leaders and developing talent in the technology space.

Challenge

The client wanted to increase membership value for its Chief Information Security Officer (CISO) members through the administration of a survey. Survey results would serve as a useful benchmark for CISO members, provide discussion material for an upcoming CISO roundtable, generate future focus topics for the CISO members, and support the organization in their public policy advocacy on behalf of its members.

Intervention

Bâton Global (B|G) was tasked with developing and finalizing the survey questions, administering the survey, and analyzing the survey results.

Results

Members of the organization were delivered insights that would empower their decision making in  current roles. It also allowed the organization to identify additional programming of interest to members.

Contact Our Team

The scope of this project includes four main areas of activity:

Insight

B|G assisted the client with the finalization of survey questions by gathering input from its subject matter experts to enhance the survey design.

  • Initial questions developed by the client were reviewed and revised to provide clarity.
  • Furthermore, B|G was able to improve survey flow and ensure that the client’s goals were being captured.

Innovation

B|G managed and executed the survey process using an online survey platform.

  • CISO members were invited to participate in the online survey via email.
  • The survey was open for six weeks with participants receiving biweekly survey reminders.
  • Survey response rates were monitored, and the client received weekly updates.

Integration

B|G analyzed survey results and presented findings to the client.

  • Raw survey data was cleaned to create a visual display of each survey question response.
  • Results were interpreted in conjunction with other data sources and key takeaways were provided in a summary presentation.

Impact

Survey findings and insights enabled our client to better engage its members and position themselves as thought leaders in the community.

  • Survey results presented at a roundtable provided members with insight into information security trends across companies.
  • The client learned how they can better engage with the state legislature to support business needs.  
  • The client was able to plan additional education and discussion opportunities that would better support the needs of its members.
  • Member interests were identified to create future discussion and educational pieces.