Case Study

Increasing Membership Value Through Customized Research

Introduction

A member-based organization focusing on uniting leaders and developing talent in the technology space.

The Story

The Challenge

The client wanted to increase membership value for its Chief Information Security Officer (CISO) members through the administration of a survey. Survey results would serve as a useful benchmark for CISO members, provide discussion material for an upcoming CISO roundtable, generate future focus topics for the CISO members, and support the organization in their public policy advocacy on behalf of its members.

The Choice

The response

Bâton Global (B|G) was tasked with developing and finalizing the survey questions, administering the survey, and analyzing the survey results.

The Results

Members of the organization were delivered insights that would empower their decision making in  current roles. It also allowed the organization to identify additional programming of interest to members.

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