Iowa-based medical marijuana company.
In 2017, Iowa passed the Medical Cannabidiol Act, allowing Iowans access to medical cannabis products and our client needed assistance to navigate a new market, tightly controlled by state law.
The company approached Bâton Global (B|G) to research the rollout of medical marijuana programs in other states, provide and analyze data related to the demographics of potential consumers and assist the client to understand policy-related implications and assess market dynamics in Iowa.
The insights presented to the medical marijuana company served as a foundation for their strategies in engaging legislators, health care providers, and future customers. the company had a greater understanding of the market dynamics in Iowa and confidently launched their products.
The scope of this project includes four main areas of activity:
B|G conducted an internal and external review of documentation related to the target consumer and target market.
B|G leveraged the research findings to facilitate an in-depth focus group/information session with stakeholders.
B|G integrated its primary and secondary research finding to assess the market dynamics and market size in Iowa and provide the client with recommendations.
The client used research and recommendations cultivated by B|G to take meaningful action.