Case Study

Identifying a Target Market to Launch


Iowa-based medical marijuana company.

The Story

The Challenge

In 2017, Iowa passed the Medical Cannabidiol Act, allowing Iowans access to medical cannabis products and our client needed assistance to navigate a new market, tightly controlled by state law.

The Choice

The response

The company approached Bâton Global (B|G) to research the rollout of medical marijuana programs in other states, provide and analyze data related to the demographics of potential consumers and assist the client to understand policy-related implications and assess market dynamics in Iowa.

The Results

The insights presented to the medical marijuana company served as a foundation for their strategies in engaging legislators, health care providers, and future customers. the company had a greater understanding of the market dynamics in Iowa and confidently launched their products.

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