High-Growth Healthcare Technology Startup

B|G conducted due diligence to discover and describe current/future challenges facing the executive leadership/ownership team.

• Key stakeholders of the organization, including members of the leadership team and board of directors, were interviewed on their vision for the organization’s future, potential threats and areas of focus.
• Key decisions that needed to be made in order for the company to scale and grow were identified and presented.
• Organizational effectiveness and leadership/management skills were assessed for growth opportunities.

B|G worked with the leadership team and board of directors to develop a strategy:

• B|G created a value map clearly depicting how activities contribute to growth and bottom line
  results.
• B|G guided the development of objectives and KPIs that aligned to the compensation of top
  leaders.
• Proactive policies were instituted to mitigate risk and ensure regulatory and compliance
  obligations were met.
• A strategy for marketing, sales and public-relations was developed.
• Individual executive development plans were co-created with key leaders and a B|G leadership
  coach.

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B|G helped the organization implement the strategies:

• Decision making quality was enhanced using appropriate stakeholder participation and
  understanding through facilitated sessions. Decisions were owned, prioritized, tracked and
  implemented in an effective manner.
• A competitive compensation package of top leaders was established and approved by the board of directors.
• The sales and marketing teams were restructured and began to implement key strategies.
• Policies for communications to stakeholders and the media were established and tested.
• Senior leaders advanced their development plans with the help of a leadership coach.

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B|G stabilized the organization during a time of great uncertainty, stress and growth. This provided much-needed clarity for future direction:

• A clear line of reporting was established which provided members of the organization with a better understanding of decision making.
• Time was diverted from “putting out fires” to identifying the important steps to ensure long term sustainability and growth.
• The client was able to pursue their initiatives with clear buy in from all members of the leadership team.
• The board of directors and investors had greater assurance the organization was in the right hands to grow towards future profitable growth and exit.

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