Case Study

Evaluating the Risk of Entering New Markets


Fortune 500 financial services company operating in 75+ countries.

The Story

The Challenge

The client lacked a system and governance structure to evaluate the risk of entering international markets. The company had previously been unsuccessful in entering new markets and wanted to effectively expand their global footprint.  Furthermore, this system needed to be aligned to the ten-year forecasting process and the internal allocation of capital based on the expected returns for expansion.

The Choice

The response

Bâton Global (B|G) developed a customized, industry and firm specific tool to assess overall market risk that expanded beyond solely economic and financial metrics.

The Results

The design and integration of the tool provided more accurate pricing and capital allocation estimates in entering new markets. It also gave leaders on the executive team and in business units an opportunity to make more data-driven, strategic decisions.

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