Case Study

Creating Alignment with a Common and Agreed-Upon Strategy

Introduction

A mid-sized public transit agency sought transformation in establishing a common and agreed-upon strategy. The agency faced challenges in communication, alignment, and data-driven decision-making, requiring them to revamp the strategic management system in place.

The Story

With a commitment to accessibility, efficiency, and sustainability, this regional transit authority operates a fleet of buses and other transit solutions to connect communities and enhance mobility within a Midwestern metropolitan area. It focuses on improving quality of life by providing reliable, modern, and affordable transportation solutions.

The Challenge

The public transit agency grappled with a lack of alignment, ineffective communication, and difficulties in data-driven decision-making. This misalignment hindered the agency's ability to work cohesively towards a shared goal, leading to challenges in performance and accountability.

The Choice

The agency's choice to collaborate with B|G was instrumental to their journey. The comprehensive approach --spanning insight, innovation, and integration-- equipped them to articulate and execute a common strategy, foster effective communication, and embrace data-driven decision-making. This transformation led to a culture of strategic thinking that encouraged organizational alignment and impact.

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