Midwest insurance and professional services company
The organization had recently conducted strategic planning but felt there wasn’t a shared understanding of purpose among its employees. The organization had slogans that were used sparingly to describe the value they bring customers, but no documented purpose statements existed.
Bâton Global (B|G) led exploration and development of corporate mission, vision, and values with the executive leadership team, management team, and other employees.
All employees were involved in the development process which resulted in a shared vision of the purpose and desired future state of the organization. The recently crafted corporate strategy further aligned to the shared vision and resulted in the successful implementation of top initiatives.
The scope of this project includes four main areas of activity:
B|G assessed the current purpose statements articulated by members of the organization and delivered best practice to the group.
B|G led the organization to develop meaningful mission, vision, and value statements that resonated with employees, customers, community members, and other stakeholders.
B|G supported the organization in releasing newly drafted mission, vision, and values statements to employees and customers.
The organization’s mission, vision and values statements aligned to the future aspirations of all stakeholders.