Case Study

Creating a Shared Understanding of Purpose


Midwest insurance and professional services company

The Story

The Challenge

The organization had recently conducted strategic planning but felt there wasn’t a shared understanding of purpose among its employees. The organization had slogans that were used sparingly to describe the value they bring customers, but no documented purpose statements existed.

The Choice

The response

Bâton Global (B|G) led exploration and development of corporate mission, vision, and values with the executive leadership team, management team, and other employees.

The Results

All employees were involved in the development process which resulted in a shared vision of the purpose and desired future state of the organization. The recently crafted corporate strategy further aligned to the shared vision and resulted in the successful implementation of top initiatives.

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