Case Study

Bringing a Non-Profit’s Strategy to Life


A Midwest community organization committed to providing reliable funding for arts, culture, and heritage within the community.


The client developed a strategy that would lead to great benefit for local arts and culture while also increasing the quality of life and economic development of the community. The strategy lacked a clear articulation of the activities that needed to be accomplished and ways in which the organization would measure the success in achieving these outcomes.


Baton Global (B|G) partnered with the staff, board of directors, and community partners to develop implementation and communication plans. These plans included the key initiatives, success metrics, and milestones that would ensure the achievement of goals outlined in the strategy.


The client operationalized their strategy and began executing on the shared vision of key stakeholders. Initiatives and measures of success within the implementation plan provided clarity to internal staff and external partners in how they’d reach goals to invest in arts and culture, align community stakeholders, and establish proper structures and systems.

Learn More

The scope of this project includes four main areas of activity:


B|G sought to work with key stakeholders to establish an approach to developing the implementation plan:

  1. B|G reviewed the previously developed strategy, which provided insight into current capabilities, challenges, goals, and envisioned future.  
  2. Workshops were hosted with staff, board members, and community partners to validate and refine the goals established in the strategy to ensure planning continues to be effective.
  3. B|G recommended an implementation framework to release the goals and ensured terminology was well understood by all stakeholders.


Once the organization had a clear and common understanding of a framework to operationalize the strategy, the project team worked to draft the implementation plan:

  1. B|G worked closely with staff to draft objectives, measurements, and targets of most importance to the organization.
  2. Goals were aligned to objectives to ensure all elements of the implementation plan aligned to the previously developed strategy
  3. The project team then crafted initiatives – or projects of change - which would ensure the organization reaches targets established in the plan.
  4. The board of directors was sought to provide input during the planning process.


With support from B|G, the organization’s leaders began executing the implementation plan and communicating with key stakeholders.

  1. The implementation plan was finalized and the organization began executing key initiatives
  2. A communications plan was developed which included a visual representation of the plan and activities for leader to engage community members in thoughtful discussion.
  3. Given the collaborative nature of the organization, the implementation plan was shared broadly with key stakeholders including community partners, state agencies, private companies, beneficiaries, etc.


B|G’s guidance in operationalizing the strategy has helped the client take action and communicate ways in which their organization will invest in arts and culture, align community stakeholders, and establish proper structures and systems.

  1. The organization has been solidified as a leader in arts, culture, and heritage within the community
  2. Leaders now confidently communicate how the organization is benefiting the community through its efforts
  3. The implementation plan has enabled the organization to establish closer relationships with key community partners

Chat with an EXPERT