Leveraging a portfolio of data analytics, expert insight, market data, and predictive modeling as needed to analyze the impact of industry and global economic changes on your organization so you can protect your competitive advantage.
Organizations operate in a complex, dynamic environment impacted by multiplying, simultaneous and ever-shifting forces, trends, and influences. Whether your company is launching a new product or defending a market position, understanding industry trends is crucial. Through an accurate assessment of the market, Bâton Global (B|G) helps clients create strategies that result in strong financial performance and long-term sustainability.
Companies can take the guesswork out of growth strategies by leveraging industry research to make critical decisions involving:
Requires a clear understanding of demand, competitors, and other market forces.
Requires analysis of industry attractiveness and strategic fit.
Identification of emerging opportunities, threats, and trends and their effect on performance.
Holistic picture of the external environment, now and in the future.
Identify potential paths to expansion and new market selection and entry.
Develop an understanding of competitors’ actions in the marketplace.
Our industry research involves a number of interconnected activities that join together to create a holistic view of the market.
Primary research gathers information directly from key stakeholders, while secondary research establishes a baseline of information concerning competitors, markets, and products. Predictive modeling and data analytics leverage findings to gain insight into the unique challenges the firm faces in the market. With our customized research, deep functional expertise, and strategic analysis, we uncover influencing factors, innovations, and competitor activity crucial in making informed decisions that deliver long-term value to your customers.
Clients have used our industry trends research to:
Big kudos for Baton Global in helping us with our playbooks, what a great organization!